Lifecycle MarketingThe first flush of anticipation over a new hit release is the most fruitful phase of any DVD marketing campaign, but a 2 entertain we don’t stop when the queues no longer stretch around the block. Our commitment to each title remains constant throughout its lifecycle, first to create maximum excitement for those crucial week one sales, then to expertly manage chart position and finally drawing on our expertise in exploring every possible route to market, to extend the life of the release. Sales growth throughout the DVD lifecycle:   |    |
